Tallahassee | Copywriter

Our client provides marketing and publishing solutions to businesses in various markets nationwide.  They’re seeking a copywriter who can execute compelling, on-brand copy for: web, (emails, landing pages, microsites), offline (ads, long and short editorial and headlines), and assist with copy editing and re-writes to ensure brand alignment. 

Responsibilities:
• Create compelling on-brand copy (and content strategy) for corporate branding projects, email campaigns, banner ads, messaging, etc.. 

• Consistently offer up innovate ways to evolve the above in keeping with brand voice. 

• Must be comfortable providing guidance and feedback to assist people in understanding the brand voice, a true steward of the brand 

Requirements:

·         Ability to write web/online content (emails, landing pages, microsites) 

·         Experience at a brand level, or demonstrated experience working with brand standards and acting as a steward of those standards (possible even someone who’s work with creating brand standards in the past would be ideal) 

·         Agency experience desired 

·         B2B as well as consumer experience; generally, someone with a varied background and who is a versatile enough writer to handle all of our different customer segments, as well write for casual marketing 

·         Experience with overarching campaigns, someone who can write ad copy and headlines 

·         Someone who understands brand and the need to write for different customer segments in a consistent voice (and seems to demonstrate an understanding of this concept) 

·         Works well under pressure with a sense of urgency around deadlines 

• Five or more years copywriting experience in advertising, direct marketing, promotion, publishing, or related field