Marketing Archives

3 Tools to Become a More Efficient Digital Marketing Freelancer

Posted on August 24, 2016January 5, 2021 by caitlinhoward

Many digital marketing professionals are leaving their 9-5 corporate jobs for a more balanced work life and are becoming marketing freelancers and contractors. While this lifestyle means that you’re no longer confined to strict work hours and have to work on projects that don’t inspire you, you still have to make a living and make your current clients happy.One way to achieve a balanced life while...

5 Benefits of Outsourcing Your Marketing Activities

Posted on August 3, 2016June 29, 2021 by caitlinhoward

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely investing in t...

3 Reasons Strong Writing Skills are Needed in Marketing

Posted on July 29, 2016March 8, 2021 by caitlinhoward

strong writing skills needed in marketing

The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals. Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in the marketing department, from the social media manager to the data ...

5 Job Descriptions for a Successful Digital Marketing Team

Posted on July 1, 2016January 5, 2021 by caitlinhoward

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...

Change Your Company’s Perception of Marketing

Posted on June 9, 2016September 20, 2021 by caitlinhoward

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Dis...

How to Start Your Freelance Marketing Career

Posted on May 18, 2016January 6, 2021 by caitlinhoward

The notion of what defines a traditional workplace structure is evolving as the freelance economy continues to grow and as more employers need their services. No longer are independent/freelance workers confined to working remotely and juggling many projects for various companies. You can now find freelance workers in corporate offices, marketing agencies, and other 9-5 businesses working alongsid...

Orlando | Digital Marketing Specialist

Posted on February 16, 2016July 31, 2019 by caitlinhoward

Talented Digital Marketing Specialist needed to create content and run social campaigns. Individuals with excellent communication skills and proficiency in Abobe Photoshop and Illustrator are encouraged to apply. Title: Digital Marketing Specialist Location: Orlando or Lake Mary, Florida Rate: $20-$25/HR [ap_toggle title="View Job Details " status="close"] Naviga Recruiting & Executive...

6 Signs It’s Time to Hire a Temp Marketer For Your Small Business

Posted on February 3, 2016March 15, 2023 by caitlinhoward

Should you hire a temp marketer? Consider the following scenario. Many small business owners start independently and gradually add more employees as the business grows and the work increases. The first hires are generally a support person and a salesperson, followed by a marketing-focused position. However, hiring a full-time marketing professional in a small business is only sometim...

How to Market Your Socially Conscious Company to Attract Job Seekers

Posted on April 22, 2015February 5, 2024 by caitlinhoward

Clearly, it’s no secret that job seekers are attracted to socially conscious companies, but in order to attract these talented professionals, they first need to be aware that you take corporate social responsibility (or CSR) seriously. There are three key ways to market your sustainable or socially conscious company in order to differentiate yourself and attract job seekers who match your culture....

Is Your Business Attractive to Top Talent?

Posted on August 2, 2013May 10, 2022 by Kevin Steffey

How do I attract top sales talent? I find this question being asked repeatedly when speaking with business and sales leaders. It is nearly unanimous that they all struggle with finding and keeping good sales professionals. Solving this tough challenge involves selling your company as much to prospective employees as to prospective customers. Too many businesses set up all of their marketing and c...