hiring marketing

Evaluating whether a marketing candidate will be a good fit on your team can be challenging. The concept of marketing is both vague in definition and broad in terms of what activities and strategies it encompasses. For example, a Social Media Strategist and UX Designer have very different skills and job functions, but both are part of a marketing team. Despite these differences, you can s...

Want to hire a top digital marketing professional? Ask them these questions during the interview. Even though many employers know they need to hire a digital marketer, they aren’t sure how to differentiate a top performer in an interview.Use these digital marketing interview questions as a starting point and then tailor them to your specific needs and company. Asking the right questions is...

In the past, marketing was viewed as something that happens only after a product or service was created. At the time, this meant using either billboards or print media to advertise your product. Today, marketing is less about advertising and more about engaging with your customer online, creating meaningful relationships, and building your brand’s presence. This trend is evident in the listing o...

When it comes to recruiting and hiring top marketing talent, many companies are clueless about why candidates are turning down their offers or falling off during the hiring process. Instead of making changes to how their company attracts top talent or evaluating their recruiting process, companies chalk it up to a tough candidate market and keep doing what they’ve always done to recruit marketing ...

The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specific ...

Marketing has changed dramatically over the last ten years and it has impacted the number of qualified candidates available for marketing leadership roles. Employers are having a difficult time trying to hire a marketing manager who has stayed on top of their game when it comes to digital and social marketing. In fact, this increasing need to hire top marketing managers has earned the...

For growing businesses and entrepreneurs, hiring even just one new freelance marketer can directly increase visibility and gain the new customers they need to keep their business thriving. And while many business owners realize they need to hire a freelance marketer, many don’t know where to get started or who to hire. Since there are hundreds of different roles and positions that fall under t...