As an employer, you may have noticed that today’s workplace is changing, especially when hiring a digital marketer. Many digital marketing professionals are choosing to work on a temp basis. As a result, digital marketers are among the most in-demand freelancers. Many digital marketers prefer the stability of full-time and traditional work hours.
If you’re unsure whether to hire a digital marketer on a temp or full-time basis, consider these five factors to help you decide which type of worker is right for you and your business.
POSITION NEEDS
Before you begin your search for a digital marketing professional, you should first identify the specific needs and requirements of the position. Depending on the work or project, it may be more beneficial for you to hire the professional on a temp basis. For example, an SEO Specialist could be hired on a temp basis for six months and work two days a week. You will still see the benefits, but it’s not necessary to have them work five days a week and pay them a full-time salary.
On the other hand, if you’re looking to hire a Content Marketing Specialist, it may be best to hire them full-time. This is because this person will need to consistently write and create content representing your brand, which may cause inconsistencies in your brand voice if many temps create content.
TIME TO FILL
When you’re trying to fill an open position or replace a top digital marketer, you don’t always have the luxury of waiting weeks or months to find the right hire. If you have an immediate need and little time to recruit and hire a new digital marketing professional, then hiring someone on a temp basis may be your best bet.
Many talented professionals are working on a temp basis and are available to take on new projects immediately. You have to decide if it’s more beneficial to get a temp started quickly to help offset the workload while you look for a replacement or if your current team can take on the extra work in the meantime.
TURNOVER
Many employers are hesitant to hire new employees full-time, especially if they’ve been burned in the past, and with the numerous costs associated with turnover, it’s understandable. However, not only is a lot of money and time wasted, but turnover can also harm your current employees and company morale.
Hiring new employees on a temp basis allows you to see a digital marketing professional’s skills, work ethic, and how they fit into your team without making a huge commitment. Of course, if you decide they’re a fit, you can hire them full-time, but you should discuss this with the candidate from the beginning since many may not want to become full-time professionals.
COST
Hiring a digital marketer on a full-time basis costs a lot of money. A VP of Marketing can earn up to $232,000. That’s a lot of money to spend on one marketing professional, especially if you’re a small business. On the other hand, you can hire a marketing executive hourly and benefit from their knowledge and experience without paying an executive salary. You must be careful about classifying an employee.
ENGAGEMENT
Many talented digital marketing professionals leave their corporate jobs to have a more flexible and balanced career as temps. Not only do the professionals benefit from this career move, but so do employers. Before, only one company had access to these top marketers. Still, many companies can work with these talented professionals without spending a fortune to recruit them. Also, since temps can choose which projects they want to work on, they tend to be more engaged and work longer on these projects.
Before hiring a digital marketing professional, consider these five factors to help you decide whether to hire them full-time or temp.
