Gone are the days where top candidates apply to your open positions on job boards or eagerly respond to mass job emails.
A more likely scenario is that these top candidates are employed at a good company and aren’t looking for new positions, or they’re open to new jobs and companies are reaching out to them.
To combat this tough competition, you need to get creative with your recruiting tactics and learn to sell your open opportunity to top candidates.
Candidate Persona
One of the ways you can sell your open job to top candidates is to write the job description geared toward your target audience. Write down the types of skills, experience, and motivation you want your candidates to have. What is important to your ideal candidate and where do they like to ‘hang out’ online? Marketers refer to this as a ‘persona’ and it works the same for finding your target candidates. If you write a job description, make sure you have this target candidate person in mind.
Website and Branding
If a candidate likes the job description, the next step is for them to look you up online. This will include visiting your company website and even social media profiles. Make sure your website and blog are up to date as well as consistent posting on social media. You don’t have potential candidates to get a bad impression of your company before even applying to the position or speaking with you first.
Marketers are good at writing captivating blog posts or short snippets on social media that catch people’s attention. Make sure you follow these same techniques and again, think of your target candidate when crafting messages.
Company Culture
A great way marketers promote their brand is through storytelling. They’re able to put show their company in a positive light without being too salesy. For example, Google does a great job of showing how their products and services connect people together without overwhelming their audience with messages to buy their product.
You can do the same thing when it comes to selling your company culture to potential candidates. Share stories from happy employees or ways your company has fun together. Get creative and show why people love showing up for work every day.
