The role of the Marketing Executive has been completely altered by technology in the past decade. Today’s marketer needs to learn to adapt as this technology continues to change and shape the everyday roles and responsibilities needed to perform the job. There are four areas you can focus on in order to compete and thrive in today’s digital age.
Get Technical
Technology is not going away, and it will continue to evolve the way we work. That leaves us two choices; either evolve with it and become more technically savvy or else get left behind. There are plenty of tools available like analytics or data extraction to help you better understand your customers and how to engage with them. Even if you aren’t the one developing your website or apps, you still need to be familiar with what the client wants, and the best way to give it to them.
Stand for Something
Marketing is no longer a one-sided message being shouted to the masses. People today want to know what your company stands for and not just be given a sales pitch about your products. The best way to interact and identify with your audience is to relate your brand message and how you’re giving back to society as a whole. Find what makes your company unique and make sure that message is consistent throughout your marketing.
Focus on Strategy
Effective Executive Marketers need to be strategic about how they use the massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience. There are so many messages being distributed every day to consumers with ever-shrinking attention spans. It’s imperative to be strategic about how to break through this noise and connect with your audience.
Learning Centered
Staying informed about the latest marketing trends and technology can help you grow the skills needed to compete in today’s world. For example, knowing the basics of code can help create a clear communication between you and your development team. Not familiar with code? Interactive coding platforms like Codeacademy can help you learn the basics for free. These self-improvements don’t require a lot of time, but can make a world of difference when trying to stay ahead in a fast-paced world.
A marketing leader today needs to have a wide range of skills to be successful. At Naviga, we can find you top Marketing Leadership talent who have the skills to drive revenue goals and increase your company’s visibility in a new age of marketing.
