Suppose you’re a small to medium-sized business owner. In that case, you know that today’s marketing world requires many strategies, processes, time, and resources to build relationships and add value to potential customers.
For example, suppose your company uses an inbound marketing model to generate business. In that case, your marketing efforts must include PR, branding, product marketing, content creation, events, email marketing, and creative services.
Unfortunately, many small to medium-sized businesses don’t have the resources to hire a full-time marketing department to devote the time and effort to complete these activities.
Often, business owners end up performing the marketing activities themselves or hiring an intern. If you’re lucky, you have one person who can handle most of these tasks, but it can still be difficult to devote enough time to each activity to see the results you need.
Instead of assigning your marketing tasks to your internal team or trying to squeeze them in yourself, you should consider hiring a temp to handle it.
Here we will explore some tips to get a temp marketer involved in your team and why their contributions will save you and your team time and energy.
Outline
One of the reasons business owners don’t want to add temp staffing to their team is because they think it will be more work for them. However, having a clear timeline of the temp’s objectives and duties will help reduce any confusion or back-and-forth discussions about what is expected from them.
Also, it will help you to understand what work you need from the marketing temp and in what time frame.
Tools
Next, they must have access to all the necessary tools to complete the job. Again, you don’t want them to waste time by not having the necessary tools or having to ask every time they need to log in or install a new tool or product.
For example, if you’re hiring a temp for your social media management, make sure they can log into their own account in a social media management platform. That way, you won’t have to worry about sharing passwords to your private and company social media accounts.”
Calendar
Often, marketing temps aren’t given access to coworkers’ calendars and are left in the dark about what is going on with the company internally. If you want them to know the best times to reach you about ideas or questions they might have, you should include them access to company calendars.
Also, if you have a company calendar with important dates or events happening at your company, it’s vital for strategic content creation and promotion.
Feedback
The quickest way for your temp to fail is not to give them any feedback. It may take a little while for them to get a sense of your company and industry, but clear feedback will help them get there quicker.
Also, if their ideas or content are turned down, they may get discouraged and hesitate to provide any input in creative discussions. So make sure you give them some constructive criticism and encourage them to keep giving their ideas.
Hiring a marketing temp can help you get your marketing efforts the attention they need and help grow your business. By giving them clear expectations, tools, and feedback, you can return to running your business and take some of the workload off your full-time employees.
