Finding digital marketing talent for the open roles at your business can be difficult; especially for your in-demand, technical jobs that require knowledge of the latest digital marketing strategies and marketing technology tools.
As the industry continues its tech-driven evolution, it will only become more challenging to find top marketing candidates as the available talent pool shrinks and new solutions are released more frequently.
To help you get a head start on the most difficult marketing hiring needs you may face, you should consider hiring a marketing recruiting specialist. Below, you will learn the benefits of partnering with an experienced marketing recruitment firm for in-demand and technical marketing roles.
MARKETING RECRUITMENT FIRM EXPERTISE AND OUTLOOK
In-demand and technical marketing roles are often difficult to fill because you’re likely not hiring for them very often and the technical requirements needed to perform these jobs change very quickly.
Also, many companies will ask HR to help fill these roles, but HR won’t have the right experience and industry knowledge to know which marketing candidates are the right fit for your open position.
Instead, working with a specialist marketing recruiter will provide you with expertise along with many other benefits, including:
- Considerable experience working on time-critical hiring requirements and will know where to source top talent quickly
- Insights into the marketing industry and current trends
- The ability to go beyond a candidate’s resume to find the right match for your company
MARKETING EXPERTISE
Using a marketing recruitment firm will help bring more structure and knowledge to your recruitment process. A marketing recruitment firm’s extensive experience in filling marketing roles often means they have the most efficient methods and benchmarks for this process. This can be especially helpful if your HR department does not have the resources or expertise to effectively fill the position quickly.
OUTLOOK
A marketing recruitment firm will also have an in-depth understanding of the talent in the market and how the skills available compare to wider industry trends. Think of a recruiting agency as a true partner, advising you on market knowledge, key trends, and changes in the market. They will also be able to predict how these trends will impact the marketing candidate pool, and impact your organization.
DISCERNMENT
Finally, a marketing-specific recruiter will have the prowess to go beyond a candidate’s resume to really assess the candidate’s skills and ability. Marketing resumes have the tendency to be misleading, especially if you don’t know which questions to ask, aren’t familiar with industry jargon, or don’t know how to analyze marketing metrics for success.
You’ll be a lot more successful in hiring a quality marketer if the person sourcing candidates and performing pre-qualifying interviews knows the marketing industry.
BETTER QUALITY CANDIDATES
Perhaps one of the best reasons for partnering with a marketing recruitment firm is that you have access to better-quality candidates. There are a ton of mediocre marketing professionals out there, so it can be difficult to ensure that you only hire the most qualified candidate who has the best chance for success at your company. A marketing recruitment firm will have access to many highly skilled, and pre-screened candidates, including:
- A large, maintained database of pre-screened marketing candidates
- Paid subscriptions to job boards, LinkedIn, and other databases
- Experience hiring for positions for many companies across industries and geographies – so you know you’re hiring the best possible candidate
EXTENSIVE PRE-SCREENED DATABASE OF CANDIDATES
One of the most valuable tools in a marketing recruitment firm’s arsenal is its database of candidates. A successful marketing recruitment firm with years of experience will likely have accumulated a database with thousands of qualified candidates. The marketing recruiters have built relationships with these candidates and pre-qualified them so you’re able to hire a top marketing candidate quickly.
PAID SUBSCRIPTIONS AND DATABASES
In addition to an internal database of candidates, recruiting firms will also pay for access to job boards and LinkedIn Recruiter. While you may have your own personal LinkedIn account where you network and message your connections, it won’t have all the features and tools needed to find and reach out to star marketing candidates.
With a subscription to LinkedIn Recruiter, you will be able to see accounts outside your network, including 3rd-degree connection last names. You will also have access to 50 InMails per month, which let you reach out to potential candidates about your open positions. And InMails are an extremely effective way to get a response from a candidate. In fact, the InMail response rate is three times higher than a regular email. You can also review the response and open rates to your message in the analytics feature that LinkedIn Recruiter offers.
While these subscriptions are effective, they’re also costly – a subscription to LinkedIn Recruiter which can cost upwards of $6000 a seat! Working with a recruiting firm will get you access to many more candidates and an expert that knows how to get the most out of it.
EXPERT RECRUITER KNOWLEDGE
Even if you have all the tools and access to databases, it will still be difficult for you to find a top marketing candidate if you don’t have the right skills and recruiting experience. Experienced recruiters know which query techniques to use to hone in on the exact fit for your position. Their searches often span the entire U.S. so you know that you’re getting the best candidate available, not just in your area.
They also know how to write emails and InMails that will grab the attention of potential candidates and encourage them to respond. And finally, top marketing recruiters will know how to discern if a candidate is an A-player and if they will be successful at your company.
BUILD YOUR EMPLOYER VALUE PROPOSITION
In today’s world, it’s so important for companies to cultivate their employer brand. Treating candidates like potential customers and crafting a recruitment journey that is consistent and communicative will avoid any negative candidate experiences.
However, when you have limited resources and are sourcing hundreds of candidates for a position, it can be difficult to communicate with everyone, which can leave a bad impression and affect your reputation with talented, technical marketing candidates.
A strong marketing recruitment firm will have ample recruiters and resources to make sure your candidates have a positive experience and properly position your company as a professional, high-quality employer.
- Create relationships with top marketing candidates
- Referrals from top marketing candidates
- Selling your current position and strengthening your employer value propositions
BETTER RELATIONSHIPS WITH CANDIDATES
Just because a marketing professional is not interested in your position right now doesn’t mean they won’t be interested in a position at your company in the future. A marketing recruiter will take the time to get to know the candidate, what they’re looking for in a position, and whether or not they’re interested in a new position.
For example, a candidate might have just taken on a new contract role and will be available in six months. If you don’t take the time to cultivate this relationship now, then it won’t be an option in the future.
FUTURE REFERRALS
The candidate pool for top technical marketing professionals isn’t very big. It’s likely that many top marketing professionals have had experience working with each other in the past, belong to the same industry groups, or are even connected on LinkedIn.
A marketing recruiter will have the time and expertise to build a relationship with potential candidates and even if they’re not an exact fit for the position, they might be able to refer another top marketing candidate. Many recruiting firms offer incentives for referrals and increase the likelihood of finding another top candidate quickly.
SECURE TOP TALENT
A specialist recruiter can be a huge advantage in making sure you’re not only attracting but also securing top talent. A skilled marketing recruiter can strengthen your employer brand and convince candidates to pick your organization as their next employer.
Top candidates usually have multiple job offers to consider when looking to join a new company it’s essential to develop a strong employer value proposition and communicate this throughout your hiring process. A marketing recruiter will help sell your company to the candidates and help communicate the benefits of the opportunity, including compensation, perks, and company culture.
BOTTOM LINE – USE A SPECIALIZED AGENCY TO ENHANCE YOUR RECRUITING PROCESS AND RESULTS
A specialist marketing recruitment firm can be a true partner in the hiring process. Using their understanding of your business goals, objectives, and in-depth marketing knowledge, they take the recruitment process off your plate and increase the chances of hiring the right marketing candidate for the position.
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