Fort Lauderdale | Database Marketing Manager

Our client is a cutting edge Financial Services Company. They provide secure financial solutions to businesses globally.

They are looking for a Database Marketing Manager that is data savvy, detail oriented, smart, a fast learner and is comfortable working with large data sets. Technical data background is a requirement.

This associate will need to work well in a team environment as well as independently. This person must thrive in a fast-paced culture and manage multiple projects at any given time while maintaining accuracy and consistency of their deliverables.

Responsibilities:

• Demonstrate a solid understanding of direct marketing, database marketing, circulation and related tools and techniques. 
• Work in conjunction with the marketing team on circulation strategies to drive new customer acquisitions and overall customer revenue and share of wallet. 
• Manage email circulation strategies and campaign execution. 
• Develop, champion and drive targeting and marketing strategies that will improve performance and customer performance metrics. 
• Utilize reporting applications for timely and relevant customer analysis and campaign reporting needs as required and requested.
• Provide detailed and accurate instructions to select partners and vendors to ensure the successful execution of our marketing promotions.
• Manage both internal and external service bureaus relationships. Develop a good working relationship with Staples data processing, email and print vendors.
• Perform adhoc analytical reports and special projects as requested by management and the Business.
• Accurately, consistently, and in a timely manner document campaign strategies, business rules, programs tests, special processes, campaign details, campaign anomalies, etc. so that there is complete program execution transparency available to all relevant stakeholders
• Develop and maintain promotional schedules, calendars, and promotional histories.
• Continually look for and produce efficiencies and process improvements that will support the goals of the Business.