DATABASE MARKETING
MANAGER
Database Marketing Managers are experts at sorting through data and long lists of customers, and transforming it into a cohesive targeted audience. When a new product or service is launched, this individual can adeptly create a campaign to target potentials customers in the area. This person is responsible for creating and executing database marketing strategies to exceed and meet company marketing goals.
Skills and Responsibilities
- Develop CRM campaign strategy related to product line or focus
- Segment lists for all direct and interactive marketing campaigns
- Continuously evaluate and improve campaign efficiency
- Develop and oversee regular CRM reports and analyze for key metrics