Chat with us, powered by LiveChat

Blog

Need to Hire a Social Media Manager? Here’s What You Need to Know

social media
Social media is a powerful tool for employers and companies who don’t have a large marketing budget. You can use social media to monitor competitors, learn about potential clients, connect with your audience, assist in customer service and tell your brand’s story. However, even with all the potential and benefits of using social media for business, many companies still choose to assign interns or ...
More

Skills Successful Digital Marketers Need To Have

Data analysis, search engine marketing, content marketing, and social media are the future of marketing and many companies will be looking to hire marketers who have experience in these areas. It’s no longer enough to rely on soft skills like creativity or communication to get in the door. Employers now want to hire marketers with a diverse set of skills and who are able to be successful ...
More

3 Keys to Hiring a Successful Chief Marketing Officer

Companies are starting to see the value in hiring senior marketing leadership to help increase the success and growth of their businesses. In fact, 71% of Fortune 500 companies currently have a Chief Marketing Officer(CMO). The CMO role has become increasingly impactful and there can be some confusion about how the role is defined, what qualities the candidate needs to have, and how to...
More

3 Sales Leadership Tips You Can Learn from Great Basketball Coaches

sales leader
We’ve reached the end of March and in a few days, we will find out which teams will be squaring off in the final game of the NCAA men’s basketball tournament. As the month-long tournament comes to a close, I can’t help but wonder what separates the top performing teams from the teams who exited early. While talented players, hard work and determination are the obvious answers, it’s also clear that...
More

The Anatomy of a Successful LinkedIn Profile

LinkedIn
Most job seekers know it's important to have a LinkedIn profile but few professionals know what needs to be included in their profile in order to make a good impression. For example, did you know that recruiters spend 19% of the total time they spend on your profile looking at your picture? That's a lot of time spent on an element that many professionals fail to include. And having a professional ...
More

5 Reasons You Should Hire a Copywriter for Your Small Business

We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business...
More

3 Challenging Marketing Positions to Fill in 2016

marketing
The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specific ...
More

5 Things Small Business Owners Need to Know About the Freelance Workforce

freelance workforce
There have been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 am to 5 pm. According to a study from Fieldglass, the future of the job market lies in non-employee workers and 95 percent of businesses n...
More

5 Tips to Help Small Business Owners Manage Their Sales Team

5 Tips to Help Small Business Owners Manage Their Sales Team
Adding new sales reps to your small business is a quite an accomplishment. It means you’re at a point where you’re ready to start growing your business and you’ve found and hired talented salespeople to join your team. But your job is far from over.Even though many sales reps like to work on their own, they are still going to need training, coaching, motivation and incentives to maintain a high le...
More

Excellent Alternatives to Hiring Full-Time Employees For Your Start-Up

Excellent Alternatives to Hiring Full-Time Employees For Your Start-Up
During the startup phase of a business, there is an endless amount of work to be done, but only limited resources to help complete it. Hiring for your start-up can be difficult while money is tight and you’re still struggling to prove your company’s worth. Instead of trying to pawn work off onto friends and family, or try to complete everything yourself, there are three great solutions to ...
More

How to Avoid Stalled Hiring Decisions + Free Interview Evaluation Form

interview evaluation form
When using a team of interviewers during the interview process, oftentimes there can be varied opinions and recommendations about whether to hire a candidate or not. In order to avoid wasting time with a stalled hiring decision, follow these four steps. 1. Make sure the interviewers have a solid understanding of what they're evaluating the candidate against, both job-related skill sets and behavio...
More

How Recruiters Quickly Discern Top Talent in a Resume

top talent
After posting a new position on a job board or company website, you will often become inundated with resumes, phone calls and emails. It can be time-consuming and tedious to sort through the large volume of resumes and inquiries, even with a large staff. Use these three indicators to quickly discern top sales talent from candidate resumes and determine whether a candidate will move forward in the ...
More

How to Choose a Recruiting Firm for Sales Hiring

recruiting firm for sales hiring
Finding the right salesperson for your organization is key to generating revenue and the overall success of your business. However, finding a talented salesperson is easier said than done. One way to ensure you find the candidate you're looking for is to enlist the help of a recruiting firm. Keep reading to learn how to find the best recruiting firm to fit your sales hiring needs. [slideshare id=5...
More

6 Signs It’s Time to Hire a Temp Marketer For Your Small Business

hire contract marketer
Should you hire a temp marketer? Consider the following scenario. Many small business owners start independently and gradually add more employees as the business grows and the work increases. The first hires are generally a support person and a salesperson, followed by a marketing-focused position. However, hiring a full-time marketing professional in a small business is only sometim...
More

How to Recruit Like a Sales Rep to Land Top Talent

Talented professionals know they have many options when it comes to employment, and in this hot market, it’s becoming even more difficult to recruit these A-players to join your team. In order to land this top talent, you need to get more aggressive in how you reach out to these professionals and how you pique their interest. One way to become more aggressive is to approach recruiting with a sales...
More

5 Ways Sales Reps Can Stay Relevant in 2016

5 Ways Sales Reps Can Stay Relevant in 2016
In today’s world, your potential customer now has an 8 second attention span, advanced email filters, and endless amounts of information available at their fingertips. These modern day obstacles prevent new challenges for sales reps trying to connect to prospects, and using old school selling techniques won’t get you the same results they did years ago. It’s important for sales reps to be aware of...
More

How to Motivate Your Sales Team

How to Motivate Your Sales Team
The start of the New Year means a new earning cycle, quota, and the opportunity to get a head start on attaining your revenue goals. This is a crucial time for sales leaders because starting off the year with a highly motivated and focused sales team can help set the pace for the rest of the year. As a sales leader, figuring out how to successfully motivate your sales team is essential to retainin...
More

5 Tips for Hiring a Great Management Team

It’s difficult to find talented people with the right skill sets and character traits that match your own company’s values and direction. And when you’re looking to find top leadership talent, it becomes extremely difficult to find the right balance of people to help your company succeed. As you begin to grow your leadership team, keep in mind these five tips when evaluating potential candidates. ...
More

5 Reasons to Hire Salespeople Outside Your Industry

It's a common misconception that the most cost-effective and efficient way to find top talent is to hire from within the same industry. Less ramp-up time, industry knowledge and predictability are all valid reasons to consider industry reps, but it may also cost you more time, effort and money in the future. Before you hire your next sales rep, consider the advantages of hiring outside your indus...
More

How to Find a Content Marketing Hire To Fit Your Needs

Content marketers are in demand, but not always so easy to find. According to a recent report from The Creative Group, 27% of respondents say they expect to fill content marketing positions in 2016, making it the most in demand creative marketing job. But over half of the respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for o...
More

4 Soft Skills to Look For When Hiring a New Employee

4 Soft Skills to Look For When Hiring a New Employee
Hiring a new employee is a complex process. The candidate needs to have the skills required to perform the job, the right experience level, and fit the minimum requirements. But when you have a pool of candidates who all meet these tangible requirements, it really comes down to the individual’s soft skills. You can interview an extremely talented designer who fits all the criteria but if they ar...
More

How To Craft a Job Description to Attract the Right Level of Sales Reps

job description
When creating a job description for a new sales position, people often struggle with how many years of experience they should require for the position. Since every sales position varies, it’s important to figure out the right amount of experience needed for each specific job. Evaluating the job duties, work location, your budget, and your training methods can provide insight into how many years of...
More

3 Best Tips to Update Your Resume For the New Year

As you begin to write down your resolutions and goals for the new year, don’t forget to add ‘Update Your Resume’ to the top of your list. Whether you’re looking for a new job, or happy in your current position, it’s a good idea to update your resume yearly with new accomplishments and clean up any outdated information. Discover three tips to help you update your resume for the New Year and the opp...
More

3 Ways Small Businesses Can Compete for Top Talent

3 Ways Small Businesses Can Compete for Top Talent
It’s always a challenge for small businesses to compete against large brands for top talent. A lot of small businesses don’t have the time or internal resources to reach out to talented professionals. Oftentimes they will have one HR person, if that, who is completely strapped for time so the recruiting process becomes an afterthought. And if they do manage to get in touch with the right people, t...
More

How to Impress Recruiters with Your LinkedIn Profile

LinkedIn tips for jobs seekers
By now, most job seekers have figured out that LinkedIn is a valuable tool for landing a job, but not everyone has figured out what it takes to impress a recruiter. Hint: simply copying and pasting your resume onto your profile is not going to work. There are 6 main areas recruiters look at when evaluating potential candidates. Learn what these areas are and how you can tailor your LinkedIn profil...
More

7 Big Mistakes To Avoid When Recruiting Candidates

There are many steps throughout the recruiting process. You have to find the right candidate, get them excited about the position, and ultimately have them accept the job offer and work at your company for many years to come. Unfortunately, not every situation works out like this and there are many speed bumps that occur throughout the process that can derail both the candidate and your progress. ...
More

How To Prepare for a Vacation to Enjoy Your Days Off

How To Prepare for a Vacation to Enjoy Your Days Off
It’s that time again. The weather is getting cooler and the holidays are quickly approaching. While that means a lot of time off spent with family and friends, it can also mean a never-ending to-do list when you return to work in the new year. Keep reading for a few tips on how to best prepare now for a vacation now to avoid feeling stressed and panicked when you get back. Close Out Pending Tasks ...
More

5 Reasons Why You’re Not Getting Enough Good Candidates

3 Reasons You're Not Getting Enough Good Sales Candidates
The sole objective of a recruiting process is to find and hire your ideal candidate. But what do you do if your recruiting efforts aren’t producing the type of candidates you want to hire? The first thing you need to do is to take a step back and evaluate what you’re currently doing and why it’s not working. There are 5 key areas you should evaluate in order to discover why you’re not...
More

Why Your Commission-Only Sales Plan Is Costing You Money

commission only sales plan
Commission-only sales plans are often very attractive to small business owners because on the surface it seems like an easy way to save money while growing your company. In reality, there are numerous hidden costs associated with sales rep turnover that can actually end up costing you more money in the long run. In addition to a fiscal loss, there are various intangible opportunity costs that may ...
More

Common Mistakes to Avoid When Hiring Your First Sales Rep

common sales hiring mistakes
As companies start to grow, it becomes much harder for the founders to give enough attention to both selling and running the company without sacrificing quality along the way. When this happens, oftentimes the next step is to hire a sales rep to join the team. Hiring a sales rep can be a lot for a small business to take on, and there are some crucial things you should consider before you hire your...
More
Top