Blog Archives

5 Tips for Hiring a Digital Marketing Leader

Posted on September 13, 2016July 15, 2024 by caitlinhoward

Hiring a digital marketing leader can be a very difficult task. More companies are starting to dedicate their resources to inbound marketing which means a greater demand for leaders with digital marketing experience. Unfortunately, there seems to be more demand than supply right now, and if you're not strategic about your search, it could take months to find the perfect person or you could end up ...

3 Things Job Seekers Are Looking For In a New Position

Posted on September 8, 2016January 21, 2025 by caitlinhoward

If you’ve ever hired a new employee or have been involved in the hiring process, you know that it’s not an easy undertaking and that things don’t always go as planned. Job candidates lose interest, accept positions at other companies, and sometimes even fail to show up for an interview and don’t even call to let you know why. While some candidate fall-off is expected, if you’re consistently failin...

3 Places to Find Your Next Sales Superstar

Posted on September 2, 2016January 5, 2021 by caitlinhoward

Adding a top performing sales rep to your team can help you reach your year-end goals and increase revenue. However, finding a sales superstar isn’t an easy task. There are many places, strategies, and tools you can use to find top sales reps, and they all require a lot of time and effort. However, there are 3 places you can begin your search that will help increase your chances for success and h...

4 Ways You’re Unintentionally Driving Away Marketing Candidates

Posted on August 31, 2016January 5, 2021 by caitlinhoward

When it comes to recruiting and hiring top marketing talent, many companies are clueless about why candidates are turning down their offers or falling off during the hiring process. Instead of making changes to how their company attracts top talent or evaluating their recruiting process, companies chalk it up to a tough candidate market and keep doing what they’ve always done to recruit marketing ...

3 Tools to Become a More Efficient Digital Marketing Freelancer

Posted on August 24, 2016January 5, 2021 by caitlinhoward

Many digital marketing professionals are leaving their 9-5 corporate jobs for a more balanced work life and are becoming marketing freelancers and contractors. While this lifestyle means that you’re no longer confined to strict work hours and have to work on projects that don’t inspire you, you still have to make a living and make your current clients happy.One way to achieve a balanced life while...

How to Make Your Company More Appealing to Top Sales Talent

Posted on August 19, 2016January 5, 2021 by caitlinhoward

Talented sales reps are in high demand and aren’t going to work at your company just because you’ve recruited and interviewed them. You need to show them why your company is the best place for them to work, and make sure they want to work for you just as much as you want to hire them. There are 5 key areas top sales reps routinely evaluate to see if the position and company are the right fit for t...

Should You Hire a Digital Marketer on a Full-Time or Temp Basis?

Posted on August 17, 2016March 15, 2023 by caitlinhoward

As an employer, you may have noticed that today’s workplace is changing, especially when hiring a digital marketer. Many digital marketing professionals are choosing to work on a temp basis. As a result, digital marketers are among the most in-demand freelancers. Many digital marketers prefer the stability of full-time and traditional work hours. If you’re unsure whether to hire a digital ...

Avoid Hiring Regret By Asking Sales Reps About These Skills

Posted on August 4, 2016January 5, 2021 by caitlinhoward

Skilled sales reps have a lot of practice selling not only their product or service but also selling themselves. While this is a great ability for a sales rep to have, it can make interviewing one very difficult. Many times a sales rep will be hired based on their charisma and confidence during an interview, but when it come time for them to perform, oftentimes they’re unsuccessful. The best way t...

5 Benefits of Outsourcing Your Marketing Activities

Posted on August 3, 2016June 29, 2021 by caitlinhoward

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely investing in t...

3 Reasons Strong Writing Skills are Needed in Marketing

Posted on July 29, 2016March 8, 2021 by caitlinhoward

strong writing skills needed in marketing

The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals. Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in the marketing department, from the social media manager to the data ...

Recruiting Strategies for a Competitive Candidate Market

Posted on July 27, 2016September 11, 2024 by caitlinhoward

If you’re currently trying to fill open positions at your company, you know this can be a very frustrating task. Oftentimes, the position will be posted on a job board, and while you’ll get a lot of responses, none of the candidates are a fit for the position. Or you’ll reach out to passive candidates on LinkedIn and won’t get a response or they will engage with you for a while but then tell you t...

11 Questions to Ask During a Sales Interview at a Startup

Posted on July 15, 2016March 9, 2021 by caitlinhoward

Do you have a sales interview at a startup? Then congratulations! Working at a startup can be an exciting and rewarding experience, but it’s also a big risk to work at a company that has no real track record of success. As a salesperson, it’s important to get an understanding of the company and the product before accepting an offer. Learn which questions to ask during the sales in...

Ask These 10 Questions to Hire the Best Marketer for Your Small Business

Posted on July 13, 2016January 5, 2021 by caitlinhoward

In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about marketing and hire a dedicated professional to create a marketing strategy and execute tactics. However, hiring a mark...

3 Challenges to Finding and Hiring UX Designers

Posted on July 8, 2016January 5, 2021 by caitlinhoward

Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team, make sure that you understand these common hiring challenges and learn how to find someone whose skills match your...

4 Tips to Boost Your Second Half Sales

Posted on July 6, 2016July 2, 2024 by caitlinhoward

We’ve reached the halfway point in the year which means it’s a good time to determine whether or not you’re on track to complete and achieve your annual goals. If your sales reps are underachieving, don’t start panicking just yet. There are many ways you can still make this a successful year and even exceed your sales goals. Here are 4 things that you can do now to help get ahead and star...

5 Job Descriptions for a Successful Digital Marketing Team

Posted on July 1, 2016January 5, 2021 by caitlinhoward

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...

Hiring Millennials: 3 Things HR Needs to Know

Posted on June 29, 2016January 5, 2021 by caitlinhoward

Much has been said about the Millennial generation and how to recruit and hire them. Statements about how they have unrealistic career goals, an endless need for praise, and only focusing on perks like happy hour end up leaving employers and hiring managers anxious and confused about how to attract and appeal to this generation. But in fact, it seems these generalizations might not have as much ...

5 Ways to Attract Top Candidates to Your Open Positions

Posted on June 22, 2016March 25, 2021 by caitlinhoward

If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company's brand and mission. Here are 5 ways to improve your company’s talent attraction strategy and help influence top candidates to app...

3 Things to Look For When Hiring a Sales Leader

Posted on June 17, 2016January 5, 2021 by caitlinhoward

Having a top sales leader in place at your organization can positively impact both the sales team they lead and your bottom line. According to recent research, 69% of salespeople who exceeded their annual quota rated their sales manager as being excellent or above average. This strong correlation between great sales leaders and top performing sales reps makes it imperative for you to hire the righ...

5 Ways to Grow Your Marketing Agency

Posted on June 15, 2016January 5, 2021 by caitlinhoward

Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5 changes you can make in order to increase your agency’s growth. Creat...

Change Your Company’s Perception of Marketing

Posted on June 9, 2016September 20, 2021 by caitlinhoward

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Dis...

How Hiring Outside Leadership Can Benefit Your Company

Posted on June 3, 2016January 6, 2021 by caitlinhoward

If your company’s growth is stagnant, or if you’re failing to come up with new ideas, then consider adding outside talent to your leadership team. New research from the University of Missouri found that hiring outside CEOs rejuvenates struggling businesses, and they execute different strategies than CEOs promoted from within the organization. Learning about the benefits of hiring outside leadershi...

3 Mistakes Companies Make When Hiring Content Marketers

Posted on June 2, 2016January 6, 2021 by caitlinhoward

Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...

Do I Have the Right Sales Candidate?

Posted on May 27, 2016January 6, 2021 by caitlinhoward

Interviewing a sales candidate and reviewing their resume is not always enough to determine whether or not they'll be successful in the position. However, if you wait too long to decide if a candidate is a perfect fit, you risk missing out on a potentially great candidate. While there are obvious predictors of sales success, there are also other predictors that can’t be found by checking dates and...

3 Hiring Challenges HR Professionals Will Encounter This Year

Posted on May 25, 2016January 6, 2021 by caitlinhoward

HR professionals face new hiring challenges every year to keep their company staffed with highly skilled employees. Advancements in technology, changes in the economic climate, and lack of talented candidates could all affect your ability to find and retain new employees. 2016 is already in full force so you may have already encountered some of these challenges, and if you haven’t, there’s a good ...

3 Attributes to Look for When Hiring Tech Sales Pros

Posted on May 20, 2016January 6, 2021 by caitlinhoward

There’s no question the tech industry is growing and with this growth comes an increase in the number of tech jobs available. Positions like developer and engineer are always in demand and highly recruited, but now tech sales professionals join the ranks too. According to a recent survey, when over 300 HR managers from US-based technology companies were asked to identify the positions that present...

How to Start Your Freelance Marketing Career

Posted on May 18, 2016January 6, 2021 by caitlinhoward

The notion of what defines a traditional workplace structure is evolving as the freelance economy continues to grow and as more employers need their services. No longer are independent/freelance workers confined to working remotely and juggling many projects for various companies. You can now find freelance workers in corporate offices, marketing agencies, and other 9-5 businesses working alongsid...

How to Speed Up Your Recruiting Process to Hire Top Talent

Posted on May 11, 2016November 10, 2021 by caitlinhoward

The time it takes to hire new employees has increased dramatically in recent years. According to Jobvite’s 2019 Recruiting Benchmark Report, the average time-to-hire takes 38 days. But even as the hiring process increases, top candidates still expect the interview and decision-making process to move quickly. But how do you speed up your recruiting process? Talented candidates know their s...

What Is Talent On the Spot?

Posted on May 6, 2016January 6, 2021 by caitlinhoward

Naviga's Talent On the Spot service connects companies with top marketing and executive talent on a contract and temp-to-perm basis. Learn more about how our commitment, thoroughness, and speed in which we find contract talent helps us stand out from other contract staffing firms. [slideshare id=61758652&doc=talentonthespotslideshare1-160506205911]

Does Your Company Need a Marketing Technologist?

Posted on May 5, 2016January 6, 2021 by caitlinhoward

Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its way to becoming true. With this increased emphasis on marketing technology,...