Employer Advice Archives

How to Recruit Like a Sales Rep to Land Top Talent

Posted on January 29, 2016January 6, 2021 by caitlinhoward

Talented professionals know they have many options when it comes to employment, and in this hot market, it’s becoming even more difficult to recruit these A-players to join your team. In order to land this top talent, you need to get more aggressive in how you reach out to these professionals and how you pique their interest. One way to become more aggressive is to approach recruiting with a sales...

How to Motivate Your Sales Team

Posted on January 22, 2016January 6, 2021 by caitlinhoward

The start of the New Year means a new earning cycle, quota, and the opportunity to get a head start on attaining your revenue goals. This is a crucial time for sales leaders because starting off the year with a highly motivated and focused sales team can help set the pace for the rest of the year. As a sales leader, figuring out how to successfully motivate your sales team is essential to retainin...

5 Tips for Hiring a Great Management Team

Posted on January 20, 2016January 6, 2021 by caitlinhoward

It’s difficult to find talented people with the right skill sets and character traits that match your own company’s values and direction. And when you’re looking to find top leadership talent, it becomes extremely difficult to find the right balance of people to help your company succeed. As you begin to grow your leadership team, keep in mind these five tips when evaluating potential candidates. ...

How to Find a Content Marketing Hire To Fit Your Needs

Posted on January 13, 2016August 16, 2023 by caitlinhoward

Content marketers are in demand, but not always so easy to find. According to a recent report from The Creative Group, 27% of respondents say they expect to fill content marketing positions in 2016, making it the most in demand creative marketing job. But over half of the respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for o...

4 Soft Skills to Look For When Hiring a New Employee

Posted on January 8, 2016January 6, 2021 by caitlinhoward

Hiring a new employee is a complex process. The candidate needs to have the skills required to perform the job, the right experience level, and fit the minimum requirements. But when you have a pool of candidates who all meet these tangible requirements, it really comes down to the individual’s soft skills. You can interview an extremely talented designer who fits all the criteria but if they ar...

How To Craft a Job Description to Attract the Right Level of Sales Reps

Posted on January 6, 2016January 6, 2021 by caitlinhoward

When creating a job description for a new sales position, people often struggle with how many years of experience they should require for the position. Since every sales position varies, it’s important to figure out the right amount of experience needed for each specific job. Evaluating the job duties, work location, your budget, and your training methods can provide insight into how many years of...

3 Ways Small Businesses Can Compete for Top Talent

Posted on December 18, 2015January 6, 2021 by caitlinhoward

It’s always a challenge for small businesses to compete against large brands for top talent. A lot of small businesses don’t have the time or internal resources to reach out to talented professionals. Oftentimes they will have one HR person, if that, who is completely strapped for time so the recruiting process becomes an afterthought. And if they do manage to get in touch with the right people, t...

7 Big Mistakes To Avoid When Recruiting Candidates

Posted on December 4, 2015January 6, 2021 by caitlinhoward

There are many steps throughout the recruiting process. You have to find the right candidate, get them excited about the position, and ultimately have them accept the job offer and work at your company for many years to come. Unfortunately, not every situation works out like this and there are many speed bumps that occur throughout the process that can derail both the candidate and your progress. ...

5 Reasons Why You’re Not Getting Enough Good Candidates

Posted on November 18, 2015August 16, 2021 by caitlinhoward

3 Reasons You're Not Getting Enough Good Sales Candidates

The sole objective of a recruiting process is to find and hire your ideal candidate. But what do you do if your recruiting efforts aren’t producing the type of candidates you want to hire? The first thing you need to do is to take a step back and evaluate what you’re currently doing and why it’s not working. There are 5 key areas you should evaluate in order to discover why you’re not...

Why Your Commission-Only Sales Plan Is Costing You Money

Posted on November 13, 2015January 7, 2021 by caitlinhoward

Commission-only sales plans are often very attractive to small business owners because on the surface it seems like an easy way to save money while growing your company. In reality, there are numerous hidden costs associated with sales rep turnover that can actually end up costing you more money in the long run. In addition to a fiscal loss, there are various intangible opportunity costs that may ...

Common Mistakes to Avoid When Hiring Your First Sales Rep

Posted on November 11, 2015January 7, 2021 by caitlinhoward

As companies start to grow, it becomes much harder for the founders to give enough attention to both selling and running the company without sacrificing quality along the way. When this happens, oftentimes the next step is to hire a sales rep to join the team. Hiring a sales rep can be a lot for a small business to take on, and there are some crucial things you should consider before you hire your...

5 Things to Consider Before Hiring Your First Sales Rep

Posted on November 4, 2015January 7, 2021 by caitlinhoward

Too many small business owners believe the only way to take their business to the next level is to add a sales rep to their team. While hiring a new sales rep can be a great way to achieve that goal, you also need to make sure it’s the right time for you to hire and that your business is ready to take on a sales professional. There are five things you should consider before you hire your first sal...

Want Top Talent? Rethink Your Benefits!

Posted on October 20, 2015April 6, 2022 by Kevin Steffey

As the job market becomes more competitive, employers are increasingly relying on cutting-edge benefits to help recruit and retain talented professionals. According to Assurex Global’s 2022 survey, employers are most concerned about their employee's affordable access to healthcare. In addition, the need for mental health has grown due to the pandemic. More employers are seeing how cover...

How to Create a More Personalized Recruiting Process

Posted on October 8, 2015May 11, 2022 by caitlinhoward

Candidates are no longer satisfied with vague job descriptions, impersonal emails, and being left in the dark about important hiring decisions. Candidates today want a more personalized interaction throughout the recruiting process, and in this candidate focused job market, they’re able to demand one. In fact, one in three prospective employees wants to receive more detailed information about the...

How To Hire a Top Marketing Manager

Posted on October 2, 2015May 28, 2021 by caitlinhoward

Marketing has changed dramatically over the last ten years and it has impacted the number of qualified candidates available for marketing leadership roles. Employers are having a difficult time trying to hire a marketing manager who has stayed on top of their game when it comes to digital and social marketing. In fact, this increasing need to hire top marketing managers has earned the...

How To Sell Your Open Positions To Top Candidates

Posted on September 25, 2015August 15, 2024 by caitlinhoward

An interview is not only about the candidate selling their abilities to the employer, but also about the employer selling the opportunity to the candidate. Too many companies focus on evaluating the candidate and don’t spend enough time talking about potential growth opportunities, perks, and benefits of working for their company. According to the data from the MRINetwork Recruiter Sentiment Study...

5 Steps You Need to Add To Your Executive Search Process

Posted on September 23, 2015January 16, 2024 by caitlinhoward

Many growing companies will use the same search process whether they’re hiring entry-level professionals or C-level executives. They will search the job boards, interview top candidates, and then make a decision about who to hire based on experience and an interview. While this might work when hiring entry-level candidates, it doesn’t work when hiring top executives and will often lead to...

Want to Hire Top Salespeople? Follow This 8 Step Process

Posted on September 16, 2015January 7, 2021 by caitlinhoward

When small businesses and startups are ready to start scaling, one of the first positions they look to hire is a sales representative. Oftentimes, these entrepreneurs and business owners have little to no experience with hiring and even less experience with hiring salespeople. However, the companies who are successful when hiring sales reps all have one thing in common: they start with a defined ...

5 Tips to Help Streamline Your Recruiting Process

Posted on September 4, 2015January 7, 2021 by caitlinhoward

There are many steps that go on in between having a job opening and finding a viable candidate to fill that position. The time in between is often filled with endless phone calls, sourcing, and strategic discussions to get the candidate to accept the position, all the while maintaining your composure and motivation when times are tough. Keep reading to learn about five tips that will help you stre...

The Best Times To Reach Out To Candidates (And Actually Get a Response)

Posted on August 27, 2015May 31, 2023 by caitlinhoward

Does this situation sound familiar to you? After weeks of relentless searching for top talent, you’re actually starting to find some great candidates. You even think you’ve found a couple of ‘A players’ who are perfect for the position. You’re starting to think you’ve got this in the bag. Then you try to reach out to them. First, you start with a phone call. No reply. Then another phone c...

How to Create a Consistent Hiring Process

Posted on August 25, 2015January 7, 2021 by caitlinhoward

As summer starts to wind down, hiring begins to ramp up before fourth quarter for many companies. Before you dive into recruitment, take this time to first review your hiring process. The more consistent you can be when moving candidates through the interview process, the more accurate you will be when making a final hiring decision. Also, studies estimate the cost of a bad hire at 30% of a pers...

3 Signs It’s Time to Hire a Recruiter for Your Startup

Posted on August 21, 2015August 21, 2015 by caitlinhoward

When launching a new startup, there always seems to be a million problems and tasks that demand your full attention. The last thing you want to worry about is trying to hire new people for your team, but there comes a point when performing the roles of Founder, Publicist, Problem Solver and Admin is just not feasible for one person anymore. Hiring new employees is one of the most critical steps...

7 Sales Interview Questions to Hire the Best Person for Your Position

Posted on August 14, 2015January 7, 2021 by caitlinhoward

Adding a new sales rep to your team can increase sales and help you achieve revenue goals. Unfortunately, it's hard to tell which sales candidate is going to be successful at your company and make an impact right away, and which sales candidate will jump ship after 3 months. That's why when we interview sales candidates, we ask questions that focus on their skills, job experience, and career ambit...

3 Ways to Find Good Employees in the Candidate-Driven Job Market

Posted on August 12, 2015January 7, 2021 by caitlinhoward

Finding good employees has never been an easy task, but finding good employees in a candidate-driven job market can seem nearly impossible. In this new job market, fewer people are looking for work and more jobs are available. In fact, 34 percent of employers plan to hire full-time, permanent employees in the third quarter, up from 31 percent last year, according to CareerBuilder’s 2015 Midyear U....

Looking for a Freelance Marketer? You Need to Hire a Specialist

Posted on August 7, 2015June 4, 2021 by caitlinhoward

For growing businesses and entrepreneurs, hiring even just one new freelance marketer can directly increase visibility and gain the new customers they need to keep their business thriving. And while many business owners realize they need to hire a freelance marketer, many don’t know where to get started or who to hire. Since there are hundreds of different roles and positions that fall under t...

Guest Post: How to Identify Future Sales Leaders

Posted on July 17, 2015January 7, 2021 by caitlinhoward

Unless you’re going through the carwash or getting frozen yogurt from a hole in a wall, there’s no such thing as good business without good people. Even that tile-wall fro-yo dispenser was someone’s (obviously) good idea. But even in today’s technology-filled world, nothing truly comes automated in sales. This is a people business, as we’ve said many times. To gain a competitive edge in today...

3 Things to Know Before Hiring A Temp For Your Marketing Needs

Posted on July 16, 2015March 15, 2023 by caitlinhoward

Many companies realize the benefits of hiring temp staff to work on specific organizational tasks and projects. In fact, in the next 12 to 18 months, the number of companies made up of a 50/50 mix of permanent and temps is expected to increase from 1% to 30%, according to “The Future of Digital Marketing” report by Mondo. Hiring temps can be a great addition to your company, but there are ...

Guest Post: How To Recruit the Millennial Generation

Posted on June 29, 2015January 7, 2021 by caitlinhoward

Guest Post by Terra Clarke Olsen via AkkenCloud Millennials are entering the workforce with new skills and different expectations than any generation before. With Millennials making up 40 percent of the workforce by 2020, refusal to adapt could be hurting companies' bottom lines. This infographic offers a look into how Millennials are different than previous generations and the best wa...

How to Keep Candidates Engaged Through A Long Hiring Process

Posted on June 25, 2015March 29, 2023 by caitlinhoward

Background checks, behavioral/job related assessments, and multiple interviews all help ensure employers hire the right person, but also increase the amount of time the candidate is left waiting for a decision. The average time to fill a position across all industries and employers in the United States is 42 days, according to Industry Today. Other studies report an average of 27...

Is Your Business Missing a Key Segment of the Marketing Workforce?

Posted on June 18, 2015June 23, 2021 by caitlinhoward

With the rapid evolution of digital and online marketing capabilities, companies are struggling to hire the breadth of talent necessary to master search engine optimization, online advertising, content marketing, and big data analytics, in addition to their traditional roles such as PR, events, and print or broadcast. To meet this challenge companies are expanding their use of contract, f...