Employer Advice Archives

5 Benefits of Outsourcing Your Marketing Activities

Posted on August 3, 2016June 29, 2021 by caitlinhoward

Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts. In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce. And with companies largely investing in t...

Recruiting Strategies for a Competitive Candidate Market

Posted on July 27, 2016September 11, 2024 by caitlinhoward

If you’re currently trying to fill open positions at your company, you know this can be a very frustrating task. Oftentimes, the position will be posted on a job board, and while you’ll get a lot of responses, none of the candidates are a fit for the position. Or you’ll reach out to passive candidates on LinkedIn and won’t get a response or they will engage with you for a while but then tell you t...

Ask These 10 Questions to Hire the Best Marketer for Your Small Business

Posted on July 13, 2016January 5, 2021 by caitlinhoward

In the early stages of growing a business, marketing activities are often delegated to an intern or are completed when you have spare time. But if you’re at a point in your business where you really want to become successful and increase revenue, then you need to get serious about marketing and hire a dedicated professional to create a marketing strategy and execute tactics. However, hiring a mark...

3 Challenges to Finding and Hiring UX Designers

Posted on July 8, 2016January 5, 2021 by caitlinhoward

Hiring a UX Designer is a difficult task if you’ve never worked in the UX world before. The best practices are being established and changed every day, there are multiple focuses that fall under UX talent, and the field is highly competitive. Before adding a UX Designer to your team, make sure that you understand these common hiring challenges and learn how to find someone whose skills match your...

4 Tips to Boost Your Second Half Sales

Posted on July 6, 2016July 2, 2024 by caitlinhoward

We’ve reached the halfway point in the year which means it’s a good time to determine whether or not you’re on track to complete and achieve your annual goals. If your sales reps are underachieving, don’t start panicking just yet. There are many ways you can still make this a successful year and even exceed your sales goals. Here are 4 things that you can do now to help get ahead and star...

5 Job Descriptions for a Successful Digital Marketing Team

Posted on July 1, 2016January 5, 2021 by caitlinhoward

If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experie...

Hiring Millennials: 3 Things HR Needs to Know

Posted on June 29, 2016January 5, 2021 by caitlinhoward

Much has been said about the Millennial generation and how to recruit and hire them. Statements about how they have unrealistic career goals, an endless need for praise, and only focusing on perks like happy hour end up leaving employers and hiring managers anxious and confused about how to attract and appeal to this generation. But in fact, it seems these generalizations might not have as much ...

5 Ways to Attract Top Candidates to Your Open Positions

Posted on June 22, 2016March 25, 2021 by caitlinhoward

If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions. Everything from your website to how your hiring managers speak to candidates should reflect your company's brand and mission. Here are 5 ways to improve your company’s talent attraction strategy and help influence top candidates to app...

3 Things to Look For When Hiring a Sales Leader

Posted on June 17, 2016January 5, 2021 by caitlinhoward

Having a top sales leader in place at your organization can positively impact both the sales team they lead and your bottom line. According to recent research, 69% of salespeople who exceeded their annual quota rated their sales manager as being excellent or above average. This strong correlation between great sales leaders and top performing sales reps makes it imperative for you to hire the righ...

5 Ways to Grow Your Marketing Agency

Posted on June 15, 2016January 5, 2021 by caitlinhoward

Running a marketing agency requires constant attention, clarity, and planning, and without these elements, you risk becoming complacent and losing focus. If you’re seeing your marketing agency’s growth become stagnant or the number of new clients starting to dwindle, it may be an effect of larger, underlying problems. Discover 5 changes you can make in order to increase your agency’s growth. Creat...

Change Your Company’s Perception of Marketing

Posted on June 9, 2016September 20, 2021 by caitlinhoward

Whether you’re leading the marketing efforts for a growing business or managing the marketing department of a large Fortune 500, how you present yourself and organize your team can determine whether or not you will succeed. Even as companies are starting to embrace marketing, many CEOs and employees are rarely aware of how exactly marketing is able to contribute to the bottom line. Dis...

How Hiring Outside Leadership Can Benefit Your Company

Posted on June 3, 2016January 6, 2021 by caitlinhoward

If your company’s growth is stagnant, or if you’re failing to come up with new ideas, then consider adding outside talent to your leadership team. New research from the University of Missouri found that hiring outside CEOs rejuvenates struggling businesses, and they execute different strategies than CEOs promoted from within the organization. Learning about the benefits of hiring outside leadershi...

3 Mistakes Companies Make When Hiring Content Marketers

Posted on June 2, 2016January 6, 2021 by caitlinhoward

Many companies are starting to realize the importance of adding a content marketer to their marketing department. In fact, a recent report from the Creative Group found that 27% of respondents expect to fill content marketing positions in 2017, making it one of the most in-demand marketing positions of 2016. As more companies start hiring for this position, it makes it more difficult to find a qua...

Do I Have the Right Sales Candidate?

Posted on May 27, 2016January 6, 2021 by caitlinhoward

Interviewing a sales candidate and reviewing their resume is not always enough to determine whether or not they'll be successful in the position. However, if you wait too long to decide if a candidate is a perfect fit, you risk missing out on a potentially great candidate. While there are obvious predictors of sales success, there are also other predictors that can’t be found by checking dates and...

3 Hiring Challenges HR Professionals Will Encounter This Year

Posted on May 25, 2016January 6, 2021 by caitlinhoward

HR professionals face new hiring challenges every year to keep their company staffed with highly skilled employees. Advancements in technology, changes in the economic climate, and lack of talented candidates could all affect your ability to find and retain new employees. 2016 is already in full force so you may have already encountered some of these challenges, and if you haven’t, there’s a good ...

3 Attributes to Look for When Hiring Tech Sales Pros

Posted on May 20, 2016January 6, 2021 by caitlinhoward

There’s no question the tech industry is growing and with this growth comes an increase in the number of tech jobs available. Positions like developer and engineer are always in demand and highly recruited, but now tech sales professionals join the ranks too. According to a recent survey, when over 300 HR managers from US-based technology companies were asked to identify the positions that present...

How to Speed Up Your Recruiting Process to Hire Top Talent

Posted on May 11, 2016November 10, 2021 by caitlinhoward

The time it takes to hire new employees has increased dramatically in recent years. According to Jobvite’s 2019 Recruiting Benchmark Report, the average time-to-hire takes 38 days. But even as the hiring process increases, top candidates still expect the interview and decision-making process to move quickly. But how do you speed up your recruiting process? Talented candidates know their s...

What Is Talent On the Spot?

Posted on May 6, 2016January 6, 2021 by caitlinhoward

Naviga's Talent On the Spot service connects companies with top marketing and executive talent on a contract and temp-to-perm basis. Learn more about how our commitment, thoroughness, and speed in which we find contract talent helps us stand out from other contract staffing firms. [slideshare id=61758652&doc=talentonthespotslideshare1-160506205911]

Does Your Company Need a Marketing Technologist?

Posted on May 5, 2016January 6, 2021 by caitlinhoward

Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its way to becoming true. With this increased emphasis on marketing technology,...

3 Keys to Hiring a Successful Chief Marketing Officer

Posted on April 1, 2016April 8, 2024 by caitlinhoward

Companies are starting to see the value in hiring senior marketing leadership to help increase the success and growth of their businesses. In fact, 71% of Fortune 500 companies currently have a Chief Marketing Officer(CMO). The CMO role has become increasingly impactful and there can be some confusion about how the role is defined, what qualities the candidate needs to have, and how to...

3 Sales Leadership Tips You Can Learn from Great Basketball Coaches

Posted on March 30, 2016January 6, 2021 by caitlinhoward

We’ve reached the end of March and in a few days, we will find out which teams will be squaring off in the final game of the NCAA men’s basketball tournament. As the month-long tournament comes to a close, I can’t help but wonder what separates the top performing teams from the teams who exited early. While talented players, hard work and determination are the obvious answers, it’s also clear that...

5 Reasons You Should Hire a Copywriter for Your Small Business

Posted on March 23, 2016September 20, 2021 by caitlinhoward

We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business...

3 Challenging Marketing Positions to Fill in 2016

Posted on March 11, 2016January 6, 2021 by caitlinhoward

The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specific ...

5 Things Small Business Owners Need to Know About the Freelance Workforce

Posted on March 4, 2016May 11, 2022 by caitlinhoward

There have been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 am to 5 pm. According to a study from Fieldglass, the future of the job market lies in non-employee workers and 95 percent of businesses n...

5 Tips to Help Small Business Owners Manage Their Sales Team

Posted on March 2, 2016January 6, 2021 by caitlinhoward

Adding new sales reps to your small business is a quite an accomplishment. It means you’re at a point where you’re ready to start growing your business and you’ve found and hired talented salespeople to join your team. But your job is far from over.Even though many sales reps like to work on their own, they are still going to need training, coaching, motivation and incentives to maintain a high le...

Excellent Alternatives to Hiring Full-Time Employees For Your Start-Up

Posted on February 26, 2016August 9, 2021 by caitlinhoward

During the startup phase of a business, there is an endless amount of work to be done, but only limited resources to help complete it. Hiring for your start-up can be difficult while money is tight and you’re still struggling to prove your company’s worth. Instead of trying to pawn work off onto friends and family, or try to complete everything yourself, there are three great solutions to ...

How Recruiters Quickly Discern Top Talent in a Resume

Posted on February 12, 2016January 6, 2021 by caitlinhoward

After posting a new position on a job board or company website, you will often become inundated with resumes, phone calls and emails. It can be time-consuming and tedious to sort through the large volume of resumes and inquiries, even with a large staff. Use these three indicators to quickly discern top sales talent from candidate resumes and determine whether a candidate will move forward in the ...

How to Choose a Recruiting Firm for Sales Hiring

Posted on February 5, 2016January 6, 2021 by caitlinhoward

Finding the right salesperson for your organization is key to generating revenue and the overall success of your business. However, finding a talented salesperson is easier said than done. One way to ensure you find the candidate you're looking for is to enlist the help of a recruiting firm. Keep reading to learn how to find the best recruiting firm to fit your sales hiring needs. [slideshare id=5...

6 Signs It’s Time to Hire a Temp Marketer For Your Small Business

Posted on February 3, 2016March 15, 2023 by caitlinhoward

Should you hire a temp marketer? Consider the following scenario. Many small business owners start independently and gradually add more employees as the business grows and the work increases. The first hires are generally a support person and a salesperson, followed by a marketing-focused position. However, hiring a full-time marketing professional in a small business is only sometim...