Hiring Marketing Archives

Does Your Company Need a Marketing Technologist?

Posted on May 5, 2016January 6, 2021 by caitlinhoward

Marketing is becoming increasingly dependent on technology. In 2012, the research firm Gartner predicted that a company’s chief marketing officer would be spending more on technology than its chief information officer by 2017. As marketing budgets continue to grow faster than many IT budgets, this prediction is well on its way to becoming true. With this increased emphasis on marketing technology,...

5 Reasons You Should Hire a Copywriter for Your Small Business

Posted on March 23, 2016September 20, 2021 by caitlinhoward

We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete. The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business...

3 Challenging Marketing Positions to Fill in 2016

Posted on March 11, 2016January 6, 2021 by caitlinhoward

The traditional roles of marketers are broadening and changing every day as technology plays a bigger part in how consumers access content and buy products. And not only are traditional roles changing, but new positions are also being added to marketing departments to meet new and existing needs. Many of these new roles are highly technical positions that require professionals with very specific ...

5 Things Small Business Owners Need to Know About the Freelance Workforce

Posted on March 4, 2016May 11, 2022 by caitlinhoward

There have been a lot of discussions recently about what the future of work will look like. With advances in technology, people don’t have to come into a physical office anymore, be employed at only one company, or even work Monday through Friday from 9 am to 5 pm. According to a study from Fieldglass, the future of the job market lies in non-employee workers and 95 percent of businesses n...

6 Signs It’s Time to Hire a Temp Marketer For Your Small Business

Posted on February 3, 2016March 15, 2023 by caitlinhoward

Should you hire a temp marketer? Consider the following scenario. Many small business owners start independently and gradually add more employees as the business grows and the work increases. The first hires are generally a support person and a salesperson, followed by a marketing-focused position. However, hiring a full-time marketing professional in a small business is only sometim...

How to Find a Content Marketing Hire To Fit Your Needs

Posted on January 13, 2016August 16, 2023 by caitlinhoward

Content marketers are in demand, but not always so easy to find. According to a recent report from The Creative Group, 27% of respondents say they expect to fill content marketing positions in 2016, making it the most in demand creative marketing job. But over half of the respondents (58%) say it is somewhat or very challenging to find skilled creative marketing and advertising professionals for o...

4 Soft Skills to Look For When Hiring a New Employee

Posted on January 8, 2016January 6, 2021 by caitlinhoward

Hiring a new employee is a complex process. The candidate needs to have the skills required to perform the job, the right experience level, and fit the minimum requirements. But when you have a pool of candidates who all meet these tangible requirements, it really comes down to the individual’s soft skills. You can interview an extremely talented designer who fits all the criteria but if they ar...

How To Hire a Top Marketing Manager

Posted on October 2, 2015May 28, 2021 by caitlinhoward

Marketing has changed dramatically over the last ten years and it has impacted the number of qualified candidates available for marketing leadership roles. Employers are having a difficult time trying to hire a marketing manager who has stayed on top of their game when it comes to digital and social marketing. In fact, this increasing need to hire top marketing managers has earned the...

3 Ways to Find Good Employees in the Candidate-Driven Job Market

Posted on August 12, 2015January 7, 2021 by caitlinhoward

Finding good employees has never been an easy task, but finding good employees in a candidate-driven job market can seem nearly impossible. In this new job market, fewer people are looking for work and more jobs are available. In fact, 34 percent of employers plan to hire full-time, permanent employees in the third quarter, up from 31 percent last year, according to CareerBuilder’s 2015 Midyear U....

Looking for a Freelance Marketer? You Need to Hire a Specialist

Posted on August 7, 2015June 4, 2021 by caitlinhoward

For growing businesses and entrepreneurs, hiring even just one new freelance marketer can directly increase visibility and gain the new customers they need to keep their business thriving. And while many business owners realize they need to hire a freelance marketer, many don’t know where to get started or who to hire. Since there are hundreds of different roles and positions that fall under t...

3 Things to Know Before Hiring A Temp For Your Marketing Needs

Posted on July 16, 2015March 15, 2023 by caitlinhoward

Many companies realize the benefits of hiring temp staff to work on specific organizational tasks and projects. In fact, in the next 12 to 18 months, the number of companies made up of a 50/50 mix of permanent and temps is expected to increase from 1% to 30%, according to “The Future of Digital Marketing” report by Mondo. Hiring temps can be a great addition to your company, but there are ...

Is Your Business Missing a Key Segment of the Marketing Workforce?

Posted on June 18, 2015June 23, 2021 by caitlinhoward

With the rapid evolution of digital and online marketing capabilities, companies are struggling to hire the breadth of talent necessary to master search engine optimization, online advertising, content marketing, and big data analytics, in addition to their traditional roles such as PR, events, and print or broadcast. To meet this challenge companies are expanding their use of contract, f...

It’s a Candidates’ Market! How More Job Openings Impact Employers’ Recruiting Efforts

Posted on April 2, 2015May 9, 2022 by caitlinhoward

The economy is finally picking up and as businesses are starting to expand, they’re also starting to hire more employees. According to the Pew Research Center, since the recession’s end, fewer Americans are unemployed and there are more job openings. This is good news for skilled workers. The job market has shifted in their favor, and they are taking advantage of the high demand for top talent. Bu...

Don’t Be Fooled! – 4 Tips To Closing Top Candidates and Avoiding Offer Declines

Posted on April 1, 2015January 7, 2021 by caitlinhoward

Although today is officially April Fool's Day, many employers feel they have been getting pranked by candidates for months. One of our new clients described a scenario where they extended an official job offer to their top candidate, but the candidate declined the offer for a position at a different company. The employer never saw it coming, and felt like they were on the receiving end of a practi...

4 Resolutions for Finding Top Talent in 2015

Posted on December 31, 2014May 11, 2022 by caitlinhoward

By Susan Ricker (The Hiring Site Blog) Top talent is hard to find, but with the right strategies, you can make this an attainable goal. Keep reading to learn about 4 resolutions you can make to start finding and connecting top talent to the right positions in 2015. 4 Resolutions for Finding Top Talent in 2015

Is Your Business Attractive to Top Talent?

Posted on August 2, 2013May 10, 2022 by Kevin Steffey

How do I attract top sales talent? I find this question being asked repeatedly when speaking with business and sales leaders. It is nearly unanimous that they all struggle with finding and keeping good sales professionals. Solving this tough challenge involves selling your company as much to prospective employees as to prospective customers. Too many businesses set up all of their marketing and c...

Startups Need To Hire A Recruiter…Now

Posted on June 15, 2011January 8, 2021 by KathleenSteffey

Jeff Bussgang, Seeing Both Sides The unemployment rate in America is hovering around 9%. But if you are a competent engineer, sales executive, online marketer or general manager in Silicon Valley, NYC, Boston, or other startup hotspots, the unemployment rate is 0%. The talent market has gotten as competitive and aggressive as I have ever seen in the last 20 years. CNN recently reported that 4...

Beware the Desperate Candidate

Posted on October 23, 2009 by KathleenSteffey

The longer they’re on the market, the more desperate downsized candidates become. As a result, they tend to be open to positions with lower base salaries and commissions and even less accountability – things they wouldn’t think twice about in more stable economic times. While hiring managers may be tempted to snag a top-level sales professional at an entry level price, it is a decision that will ...

Trends in Sales Hiring – 10 Questions for Kathleen Steffey

Posted on October 16, 2009May 13, 2022 by KathleenSteffey

This month, Tony Smith had the opportunity to speak with Kathleen Steffey, owner and founder of Naviga Recruiting & Executive Search, a national sales and marketing recruitment firm, about trends in the sales hiring market. Kathleen also shared her insights about what it takes to make a sales hire a success. Over the last two years, Naviga Recruiting & Executive Search has been a strategi...