Background
In business since 1914, Mitsubishi Logisnext Americas is a total solutions provider. They offer scalable products and services from material handling and automation to extensive fleet support.
In 2020, the company went through a rebranding and Mitsubishi Logisnext Americas group launched its expanded business bringing more than 100 years of material handling expertise to the marketplace.
The Need for a Recruiting Firm Specializing in Marketing
In March 2020, Covid struck and everything went awry. After a few months, the industry experienced a significant increase, and business continued to grow. Logisnext saw order levels they’d never seen before. This demand brought the need to add more employees. They strategically focused on growing a particular segment of the warehouse side of the company, which necessitated the hiring of marketing personnel.
In 2022, Logisnext partnered with Naviga to fill an urgent need for a Marketing leader. They sought candidates with a blend of technical skill sets and marketing communications. Ideally, the new hire would be able to train a team under their leadership and understand the types of products Logisnext offers.
Furthermore, a Product Marketing Manager that was in this role for ten years left the company, leaving a leadership vacancy. The product team needed direction and the circumstances demanded a swift turnaround under a new leader. There was an overwhelming need to fill the role quickly.
In the past, Logisnext has worked with various recruitment agencies based on their specific requirements. With this particular marketing role, they didn’t have a firm to hire. “We were looking for someone who specializes in this kind of search,” said Christy Willis, Director of Human Resources at Mitsubishi Logisnext Americas.
Christy reached out to Naviga after a Google search. She simply searched ‘Marketing Recruiter’, and Naviga appeared. Christy completed a short online form and immediately heard from our Director of Operations and Accounts.
“It seemed like almost immediately someone reached out! That was awesome because sometimes you fill out an inquiry form and may or may not hear back,” said Christy.
Benefits of Using Naviga’s Marketing Recruitment Services
Naviga and Logisnext had an in-depth calibration meeting which was an opportunity to achieve a greater understanding of the client’s hiring challenges, objectives, and growing pains.
“Naviga truly understood what we needed and why it was important. The time we took upfront beyond the job description, to understand our needs, was important and a differentiator.”
The Naviga team quickly got to work with sourcing and vetting candidates. This position requires that the person have 7+ years of marketing experience, product marketing, or product line management experience. Material handling experience or machinery manufacturing experience within a dealership business model was important. The selected candidate needed a Bachelor’s Degree.
We have proven results with Naviga’s Marketing Recruitment Services; 1 out of 4 candidates presented to a client are hired. In this case, it was a one-and-done situation. Our Lead Recruiter submitted one strong candidate and he was hired.
We use a detailed submission form when Naviga presents a candidate to the client. Along with their resume, the submission forms highlight the candidate’s background, experience, and specific skill sets. The amount of information provided indicates that the candidate has been vetted and is checking off all the required boxes.
“We were able to hire him quickly and were right on the mark. We did not feel like we settled in any way and we felt like we had a really good candidate,” said Christy.
Results of Partnering with a Recruitment Firm
Naviga is quick, has proven results, and has a collaborative approach when partnering with clients.
“Naviga helped us navigate and move the process quickly. The market is competitive and to be successful, you must move quicker than everyone else.”
The new hire will be in charge of a team that creates content and marketing materials for dealer distribution. These materials will emphasize the advantages over competitors and equip salesmen with the tools they require. Subsequently, the Product Marketing Manager will work with the sales team to modify content and strategy based on what is learned in the market.
Naviga met Christy’s expectations with the first search and has given us more searches. Now that the Manager, Product Marketing position is filled, Naviga is assisting them in hiring a team under this placement’s leadership.
“The first search out of the box is always an important one. I knew this one was tough but Naviga did great and it was a really great experience,” said Christy.
How Naviga Can Help You
Naviga Recruiting & Executive Search is a professional and service-oriented provider of Executive, Sales, Marketing, and Operations recruiting services offering temp staffing, direct-hire, and RPO solutions for employers worldwide.
We take pride in providing our clients with the highest-quality and most-qualified candidates to fill their available executive, sales, marketing, and operations roles. In addition, Naviga has strong, well-known customer references and a high-caliber search team that executes with a very high standard of professionalism, quality, and speed. As a result, we are known as the top leader in sales, marketing, operations, and executive search across the world.
Contact us to learn more about our sales, marketing, and operations recruitment services.
