If your company doesn’t have a deliberate strategy to attract top talent, then you’re not getting the best candidates to apply for your open positions.
Everything from your website to how your hiring managers speak to candidates should reflect your company’s brand and mission.
Here are 5 ways to improve your company’s talent attraction strategy and help influence top candidates to apply for open positions.
Company Website
Oftentimes, the first interaction you will have with a candidate is through your company website. It’s crucial the candidate gets a sense of your company culture, missions, work environment, and goals.
Make sure to include pictures of company outings, awards, the history of your company, and whatever else sets your company apart.
Also, many millennials and candidates today are more likely to value growth and learning opportunities over salary in accepting a job. In that case, if you have a mentor program or emphasize promoting from within, make sure that’s apparent to candidates when they’re visiting your website.
Mobile-Friendly Career Page
If you want top candidates to apply for open positions then why make it difficult for them to do so?
According to the Yello 2016 Recruiting Study, 20% of respondents have chosen not to apply to a company because the career pages were not mobile-friendly. And interestingly, more than 20% of respondents had applied to a job via their mobile device.
Whether you decide to go a step further and enable mobile applications via mobile devices or simply create a more mobile-friendly career page, it’s critical to make the process easier for candidates to apply with mobile devices.
If you don’t, you close off an entire group of people who might have otherwise applied to your opening.
Social Media
Social media can be an invaluable tool for reaching out and attracting candidates. But before you create a company Facebook or Twitter account, make sure you do some research about what audience you’re trying to attract and how that group uses social media.
For example, many people prefer to reserve Facebook for friends and family while LinkedIn is used more for networking and professional purposes.
Also, you need to think through your talent attraction strategy beforehand. Having a Twitter account with no recent activity looks worse to candidates than not having one at all.
Leverage Video
Today, video is quickly becoming the medium people prefer to use to get information. Also, when people watch videos, they’re more likely to retain the information.
That being said, don’t just tell candidates about your company, show them with a unique video. You can either create a video yourself or go to a professional for some help.
Either way, having a dynamic video on your company website featuring you and your employees will help more people connect and relate to your company.
If done well, candidates will really be able to get a sense of what your company brand and culture are really about.
Hiring Managers and Employees Need to be Brand Ambassadors
The best way to get more people excited about your company and your open positions is to encourage your employees to be brand ambassadors.
If they share the open position on their social media sites or tell friends about the opportunity, you will increase the likelihood of hiring more incredible employees.
Also, the hiring manager is one of the first people to speak with potential candidates. They shouldn’t just be seeing if the candidate meets the requirements, they should also be selling the company and the position to the candidate.
Learn from Your Efforts
After taking these recommended steps, you should then be able to measure your results. How many more candidates are applying to open positions? Are they finding you on Google, or did they come from social media?
Knowing how your audience is behaving and interacting with your site will help you make adjustments to your strategy.
Successful leaders know that companies are successful when they have dedicated and talented employees working at their company. If you need help hiring top sales or marketing professionals, Naviga can help. Fill out a contact form today!
