We all know that when it comes to building an engaged audience and attracting new visitors to your website, content is king. However, as more and more professionals and companies create online content and blogs, it becomes even harder to compete.
The key to breaking through this noise is not always creating more content, it’s creating better quality content. But if you’re a small business you might not have the time and resources to devote to creating persuasive online content or in-depth articles.
That’s where adding a copywriter to your team makes the most sense. Learn how a copywriter is necessary for your marketing department and how your small business can afford this talent.
More Time to Focus on Business
Creating engaging content on a consistent basis is extremely difficult to do, especially if you’re in charge of running other aspects of the business. Hiring a copywriter means you can spend valuable time growing your business, managing clients, or working on a new project. Even if you try to create your own content, chances are, you won’t be able to produce high-quality work in a reasonable amount of time. Skilled copywriters have the ability to create expert-level content very quickly.
Perfectly Describe Your Product and Services
You may know your product or service better than anyone, but you may not be able to describe it accurately to your customers. There is such a thing as being too close, and this can create biased work. Copywriters are able to look at your business from the outside and quickly learn the ins and outs and still produce high-quality work. If you’re not sure a copywriter will be able to understand how your company operates, there are also industry-specific copywriters with special industry training who will know just how to appeal to and engage your audience.
Persuasive Content
Did you know that there are certain words and phrases that resonate more with audiences and increase their chances of buying your product? No? Well, that’s another reason to hire a copywriter. Copywriters often have some sort of formal training where they learn when to use short sentences and long sentences, specific words, how to analyze competitors, etc. Don’t rely on someone to create copy for you who has no real background or experience in knowing what it takes to get someone to read the content and then take action to buy your product.
Create Content in Different Formats
Not everyone wants to read a long-form blog post and some people prefer visual images to read in-depth articles. A skilled copywriter has the ability to produce different types of content to fit your audience’s needs. They also know how to repurpose long-format content into new formats. For example, copywriters could take an in-depth article and create a short blog post, infographic, Slideshare, and short posts for social media. Not only does this take a lot of skill to do, but also a lot of time, something small business owners rarely have enough of.
Consistency
Nothing is worse than researching a company’s website and seeing that their blog hasn’t been updated in a year or that their page is littered with grammatical errors. Not only does this discredit the company, but it also looks very unprofessional. It’s great that you realized the need to add a blog to your website, but if it’s not consistent, it can actually hurt your company more than help you. Customers are not going to want to use your services if they see you can’t even manage your own web presence.
As you can see, hiring a copywriter should be a top priority for small business owners. High-quality content is the key to attracting the right audience and getting people to use your products or services. If you’re worried about the expense of hiring another employee, consider hiring a copywriter on a contract basis. You can use them for 3 months, or for 2 days a week for a year, it’s up to you!
