If you want to start growing your business through digital marketing, you need to assemble a team of people who can make your goals a reality. Now, if you’re not familiar with digital marketing, then it’s going to be difficult to find the right marketers for the job. Many professionals tout themselves as marketing ninjas or digital disruptors, but not all of these people have the necessary experience or skills to be successful.
So how do you find the truly great marketing professionals? These 5 job descriptions will help you become familiar with the key players on a marketing team and the skills required to perform each job function.
Digital Marketing Manager
If you only have the budget to hire one marketing professional, a digital marketing manager should be your first choice. This person will have past experience in digital marketing and be able to make strategic decisions based on analyzing data. They will be in charge of growing new leads, converting traffic through call-to-actions, and managing a fully integrated marketing plan. A digital marketing manager should also have great leadership and time management skills, and have a deep understanding of marketing automation.
Requirements:
- BA/BS degree in related field or equivalent work experience
- Creative thinker
- Experience with Adobe Creative Suite and HTML/CSS
Social Media Specialist
Many companies realize the benefits of adding social media to their marketing strategy, but oftentimes companies don’t have the skills or time to manage multiple social media profiles. A social media specialist will be able to craft messages using the brand voice and even create in-depth campaigns. This person should be up to date with social media best practices, enjoy being creative and be able to break through the noise to help you engage your target audience.
Requirements:
- BA/BS degree or relevant work experience
- Experience managing multiple social media accounts across various platforms
- Strong writing and editing skills
- Proficiency in using social media software
Web Content Manager
Maintaining your company website with new content and ensuring that the information is fresh with visuals is a lot of work. A web content manager will be able to create and manage web content, marketing offers, downloadable content, webinars, ebooks, and whatever other content that is valuable to selling your product. This person needs to be able to work well with many different people across different departments to ensure the content calendar is updated with relevant offers and new sales content.
Requirements:
- BA/BS degree or relevant work experience
- Ability to manage multiple projects at once
- Past experience producing content for the web
- Experience with Adobe Creative Suite
Database Marketing Analyst
Data-driven marketing takes the guesswork out of what customers want and gives marketing teams the ability to create actionable insights based on analysis. A database marketing analyst is responsible for making recommendations and supporting the marketing team with improvements and changes to improve on the current strategy. This person should be able to report their findings by using graphs, charts, data tables, or other methods to show their results.
Requirements:
- BA/BS or relevant work experience
- Strong analytical skills
- Experience reporting and interpreting data
- Deep understanding of ROI and how to create better efficiencies
SEO Specialist
Getting found on Google is one of the best ways to grow your business and a good SEO Specialist should be able to improve your rankings and your ability to be found by potential customers. This person should be passionate about streamlining indexation and obsessed checking and tweaking your keyword strategy. In this role especially, the candidate should be up to date with latest best practices and algorithm updates of every major search engine.
Requirements:
- BA/BS or relevant work experience
- Deep knowledge of search ranking and optimization factors
- Experience with data-driven analysis and optimization
- Ability to implement new tactics and measure results
If you’re still unsure about who to hire for your digital marketing team or don’t have the budget for multiple full-time hires, check out our Marketing On the Spot contract staffing services!
