Many growing companies and large businesses are realizing the benefits of out sourcing their marketing activities to supplement their team’s current efforts.
In fact, over 53 million Americans are doing freelance work, according to a landmark survey by independent research firm Edelman Berland. That amounts to over 34 percent of the entire workforce.
And with companies largely investing in their marketing departments, contract marketers are a growing number of these statistics and outsourcing marketing efforts are becoming a common practice.
Even though outsourcing marketing may work for some companies, you first need to first decide if it’s right for your business. Discover 5 benefits of outsourcing your marketing activities and how you can use them to your advantage.
Time To Focus On Your Business
Many small business owners never have enough time. Between leading and growing a company and even trying to have a life outside of work, it can be difficult to achieve this balance. By hiring marketing contractors to perform your marketing activities, you can focus on projects that will have the greatest impact on your business and spend time where it is most needed.
Even if you have an established marketing department, contract marketers can be used to offset a heavy workload from your current team and prevent stress and burnout. Your current team will then have more time to complete side projects or have more time to spend with clients, both which will benefit your company.
Outsourcing Marketing is Cost Effective
Hiring an entire marketing department for a small business or startup can quickly add up and most companies will not be able to afford this. To get the talent you need without paying large salaries, outsourcing becomes a very effective option.
For example, instead of paying over $100,000 for a Chief Marketing Officer, you can outsource one for five days a month to work on strategy and marketing initiatives. At a small company, you most likely won’t need a CMO to be full-time anyway, but you can still benefit from their experience and skills.
Also, it takes a lot of money to hire a new employee, and even more money if you end up having to let them go. Hiring a marketer on a freelance basis helps you avoid the high cost of turnover and the negative effects it can have on the morale of your team.
In Depth Knowledge and Expertise
Many marketing positions are in high demand, making it extremely difficult for companies to recruit and hire these professionals. Fortunately, many top marketing professionals are seeing the benefits of becoming a marketing freelancer and are offering their services on a contract basis. Instead of just one company benefiting from their expertise, now many companies have access to top talent.
And the best part is that it’s mutually beneficial for the company and the freelancer. Talented professionals get to choose which projects they want to work on and are more engaged in their work. As for the company, they get to work with people who have years of experience and in-depth knowledge in their field.
Hiring Flexibility
Arguably, one of the best parts about outsourcing marketing is the flexibility it offers when it comes to hiring. It gives you the ability to hire a marketing professional for a 3-month project, to add 4 new marketers after signing a new client, or even to end the contract of 2 marketers when business starts to slow. Having this flexibility will save you a ton of money and time, especially if you know you only have a temporary need for the position.
Also, if you already have a few full-time marketing professionals but still need extra help, then you can help fill in the gaps with freelance marketers. For example, if you don’t have an SEO expert on your team, then you can outsource this activity to a qualified professional but won’t have to pay a lot of money to bring them on as a full-time employee.
Top Talent at Your Fingertips
One of the reasons more companies are turning to marketing freelancers and outsourcing their marketing activities is that this process is easier than ever. There are many websites and recruiting agencies dedicated to connecting companies with top marketing talent.
Also, many marketing professionals are seeking a more flexible work life and freelancing is a great alternative to the 9-5 corporate lifestyle. With the click of a button, you can find a highly skilled marketing professional working for you without paying a ton of money.
These are just some of the benefits of outsourcing your marketing talent. If you’re still not sure whether this is the right option for you, then consider what would you do with more time or money? The more time you can spend growing your business and leaving marketing to the professionals means more revenue and success.
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