Many companies realize the benefits of hiring temp staff to work on specific organizational tasks and projects. In fact, in the next 12 to 18 months, the number of companies made up of a 50/50 mix of permanent and temps is expected to increase from 1% to 30%, according to “The Future of Digital Marketing” report by Mondo.
Hiring temps can be a great addition to your company, but there are a few things you need to consider before joining this shift to a more freelance work environment.
Knowing where you need top talent, what requirements you’re looking for, and creating a detailed timeline will help ensure that you find the proper person for your business needs and that their time is spent efficiently and effectively.
Discern Where You Need Coverage
Before hiring a marketing temp, you must evaluate where you need the most coverage and what type of marketer will make the most impact. Where do you currently have the most coverage and where does your team need more help? Are you turning down work because you don’t have enough employees? Or, conversely, are you struggling to get customers and visitors to your website? Each problem is unique, but all can be solved by adding the right marketer to your team.
For example, if your marketing team needs to attract visitors to your website, consider hiring an SEO Specialist to improve your search engine rankings and implement new optimization tactics. While hiring a Copywriter would also enhance your marketing efforts, you must evaluate the big picture and where you need immediate help.
Establish Talent Requirements
After you have determined what type of marketing temp you need, you can establish the talent requirements for the position. Consider what tests and experience you require from your current employees and how this will vary or stay the same.
Also, it’s a good idea to be familiar with local pay rates, so you know what to look for and can plan your budget accordingly. Finally, even though this person will be a temp, they will still be representing your brand, so you must hire for the same values and soft skills as you would for a full-time employee.
Create a Project Timeline
Before you hire a temp marketer, it’s important to get a rough estimate of how long they will last and an outline of what the project will entail. This information helps keep the project moving and on schedule.
Also, you need to prepare a process and workflow for managing the temp’s arrival, onboarding, and timesheets. This will help ensure they get off and running from the beginning of the contract, and you can focus on other aspects of the business. In addition, this information will help you find a temp who fits your needs.
Temp marketers can help fill critical holes in your business, and knowing what you want before hiring one can help ensure you find the right person. And remember, if you’re not happy with them, let your recruiter know, and you can have them replaced. Part of what makes temp staffing so great is that you don’t have to worry about the high cost of turnover and can replace a them quickly and seamlessly.
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