The need for professionals with strong writing skills in marketing is not a new concept, but it is becoming an essential skill and is expected from a wider range of professionals.
Traditionally, copywriters were expected to create compelling content and catchy slogans for a company’s marketing department. Now, everyone in the marketing department, from the social media manager to the data analyst needs to be able to communicate their ideas through writing.
Find out why it’s important to improve your writing skills if you plan to have a career in marketing.
DIGITAL MARKETING IS HEAVILY FOCUSED ON CONTENT
Content marketing, social media messaging, and search engine optimization are all functions of digital marketing that depend heavily on quality writing. You can create as many blog posts or tweets as you want but if people can’t relate to your message then they aren’t going to engage with your brand.
Also, good writing skills aren’t just limited to the people in the marketing department who are creating content. A research analyst should have just as good, if not better, writing skills as content creators.
An analyst must interpret data and then communicate the results to team members. If they’re not able to accurately and concisely interpret this data, then the content team won’t be able to create engaging pieces.
MARKETERS NEED TO BE ABLE TO CONVEY IDEAS
While many people can write, few can do it well. As a marketer, writing well means being able to convey an idea, message, or even a brand.
That may mean breaking down the features and benefits of a product into terms your audience can understand or highlighting crucial aspects of a product and influencing people to learn more or make a purchase.
Another obstacle marketers have to overcome is the fact that many people today have a very short attention span. Having good writing skills will help you compress information into small bites while still being able to convey all the necessary information.
COMMUNICATING CROSS DEPARTMENTALLY IS KEY
Strong writing skills are not only needed to create content for a brand’s audience, but they are also important when trying to communicate within your internal marketing team and with other departments.
Emails, presentations, and reports all need to be written and interpreted on a level that all employees can understand.
Also, as more people start to prefer emails and texts to phone conversations, it becomes even more important that your emails and messages are clear.
One strategy to help you write better and more effectively is to get your ideas and thoughts onto paper. You can use a voice recorder to get your ideas flowing and just say whatever comes to your mind.
Then you can use an automatic transcription tool to import your audio and have it transcribed into one document. You can then go back and tweak what you said and turn it into a cohesive message.
Strong marketing skills are an essential skill to have if you want to grow your marketing career. Consider online courses or writing classes to help improve your skills today to get the job you want in the future.
