In the past, marketing was viewed as something that happens only after a product or service was created. At the time, this meant using either billboards or print media to advertise your product.
Today, marketing is less about advertising and more about engaging with your customer online, creating meaningful relationships, and building your brand’s presence.
This trend is evident in the listing of marketing jobs that have seen the most increase in jobs advertised online. Positions like brand manager and digital strategist, for example, are seeing a lot of increased demand in 2018.
If you want to elevate your brand to the next level in 2018, then check out three fast-growing marketing roles below.
SOCIAL MEDIA COORDINATOR
The role of social media coordinator is often overlooked in many companies and owners may scatter the responsibilities across their workforce to interns, admins or other employees.
Unfortunately, this common habit can overwhelm current employees, hinder productivity and can create a disjointed feel to your social media accounts.
Adding a social media coordinator to your team will help make sure your brand is represented the right way. Here are some other ways a social media coordinator can carve out a presence for your brand on social networks:
- Cohesive voice
- Steady growth on your social media platforms
- Social media campaigns are managed and tracked
- Stay ahead of new trends
- Establish your brand as an authority or thought leader
The role of social media coordinator will see a three-year growth of 95.97% and currently has 7,453 job postings per 1 million total jobs. The average national salary is $40,497.
COMMUNITY MANAGER
Although many companies think that the roles of social media manager and community manager are synonymous, their functions and responsibilities are quite different.
A social media manager is responsible for building a brand persona and creating the content to match while a community manager is responsible for advocating a brand on social media.
Community managers engage with new prospects and boost awareness for your brand. They even create their own social persona and actively go out within the online to connect with potential customers and advocate accordingly.
Don’t let your company or product get lost in the crowd. Find out other ways adding a community manager to your team can help your brand:
- Create awareness for a new product or service you’re launching
- Understand your customers and prospects on a deeper level
- Leverage your existing user base
- Encourage people to interact and engage with your brand online
- Boost brand loyalty and customer satisfaction
The role of the community manager will see a three-year growth of 44.22% and currently has 41,003 job postings per 1 million total jobs. The average national salary is $48,389.
DIGITAL STRATEGIST
As you start to grow your brand awareness with social media and community managers, you will need to hire someone to lead the overall strategy and direction of your marketing efforts.
Digital strategists help connect the dots between the needs, wants, and desires of the customer and your own brand and marketing goals.
For example, they can help develop a sharp social media campaign to help you target specific demographics, interests, and thought leaders to grow awareness of your company and products.
Also, digital media plays a large role in promoting your brand today. In 2016, the top five channels for marketing spend were email, social, online display and retargeting, mobile, and search. It’s important to have someone on your team who understands how to use these mediums to generate revenue, grow attendance, and improve overall engagement with your brand’s experience.
Digital strategists can contribute to your brand and marketing goals in other ways too:
- Provide research, analysis, and reporting in areas such as market research, target segmentation, and brand strategy
- Work closely with members of the marketing team to implement and manage digital strategies
- Identify opportunities to use digital technology to enhance overall marketing mix
- Conduct web audits to assess your brand’s global presence and assess the effectiveness of each asset
- Stay on top of best practices in digital marketing and create benchmarks
Digital strategists will see a three-year growth of 33.79% and currently has 6,018 job postings per 1 million total jobs. The average national salary is $69,421.
It’s no coincidence that the marketing positions that will have the most impact on your brand are also some of the most sought out positions on the market.
Many companies want to stand out in a very crowded and highly competitive digital world, and it takes the right people to achieve those goals.
If you truly want your brand to be visible in 2018, then you should start by adding one of these high-growth marketing roles to your team today.
Which marketing role do you plan on adding to your team in 2018?
